You don't build a business

You build people

and then people build the business

ABOUT THE PROJECT

The ARTISAN project focuses on the development of a training programme to enhance entrepreneurial skills and competences within agro-tourism and artisan family businesses

Purpose of this web-platform: To provide information, tools and resources to support and enhance the delivery of the Artisan entrepreneurial programme.

 

This platform supports connections between learners and learning through interactions by setting up dedicated forums for online discussions and the exchange of best practices.

Audience: Founders, owners, and successors from agro-tourism and artisan family businesses.

Training Modules: The training program includes 5 modules, delivered in the following  sequential order: 

01

Transgenerational Family Entrepreneurship

02

Strategic Planning & Operationalisation Toolkit

03

What is your Business Model?

04

Marketing Essentials

05

Succession and Continuity Planning

Methodology to Learning: Learners can learn via a blend of offline and online provisions and tools, in the following sequence: 

Pre-module

A preparatory stage, where learners can access material (e.g. presentations, cases, videos) in advance of their training.

Module

This stage expects learners to participate physically in the training sessions provided by the Artisan team.  

Post-Module

Post-training self-reflection and opportunities to discuss  (via forum) module experiences and best practices with other participants.

 

CONTRIBUTORS

TRAINING MODULES

Transgenerational Family Entrepreneurship

​This training module is focusing on ‘Transgenerational Family Entrepreneurship’. It emphasises the significance of viewing the family as a key entrepreneurial actor in the family business. Senior and junior family members working together as an entrepreneurial team in identifying, evaluating, and seizing new opportunities leading to family business sustainability and expansion.

Strategic Planning & Operationalisation Toolkit

The main learning objective of the module is that family members acquire practical knowledge about the Strategic Management of their small agro-tourism/artisan family business. The purpose is that they know how to design their own strategic plan to formulate and implement the most appropriate strategy for their business. We offer tools to design the strategy.

What is your

Business Model?

It emphasises the significance of viewing the family as a key entrepreneurial actor in the family business. Senior and junior family members working together as an entrepreneurial team in identifying, evaluating, and seizing new opportunities leading to family business sustainability and expansion.

Marketing

Essentials

Marketing Essentials intends to introduce the trainees in some fundamentals topics of marketing. Before the implementation of the operational marketing, they should be aware of strategic issues as segmentation, targeting and positioning (as well as the differentiation). 

Succession and Continuity Planning

This module deals with the common succession challenges and how to address them by strategically planning the family business succession.

Contact

Feel free to contact us for any questions you have or If you would like to obtain access in all the material developed by the ARTISAN consortium of partners.

Email: Info@euartisan.eu

Coordinating Organisation:

UCLan Cyprus,

12 -14 University Avenue,

Pyla, 7080

Larnaka, Cyprus
Tel. +357 24 69 4000

 

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Artisan Entrepreneuship